Hi there and thanks for checking out my first blog post, let's get straight into it then.
You know what I'm good at? Speaking. And more specifically within the voiceover world, corporate work. Explainer videos, health and safety videos, how-to videos and even those tricky medical explainer videos, yes I really do like the challenge of saying words like eicosanoids and cytokines. But how do I know that I'm good at corporate work?
Well... I get booked and repeat bookings and great feedback. Sure, I've recorded many commercials too, and for some well known brands, but for me, corporate work is my mainstay. Right now anyway.
That's why I created a dedicated website just for my corporate work. Why? Well for one, it helps with searchability, focuses my brand message and promotes what I can deliver to the client in one simple space.
There I said it, 'brand' - it's a buzz word within the voiceover world you know. If your brand message is clear and focused, surly that shows potential clients you can confidently deliver their brand message clearly and focused too, right?
So... how did all that happen for me, just overnight, perhaps a few weeks of putting my name and work examples out there, nope!
My background as a national radio presenter, helped me focus the skills gained within my broadcasting and apply them to my voiceover work. Yes, broadcasting and voiceover are totally different types of speaking from one another, however the foundations of editing your work in a timely manner, having an editors ear about you, the engineering side of being competent enough to purchase and set up your very own studio and learning how to manage your time efficiently plus producing your own work within a high pressured environment have all certainly helped. (That last sentence would have been a voiceover mouthful, agreed!) When, like me, you've been used to speaking 'live' to quite a few listeners for many years, even if it was to introduce Justin Bieber six times per hour on commercial radio, you kind of train your brain to treat everything as 'live'.
And this, really helps when recording voiceover scripts, big time. One tip I'd like to share is this, if you treat your recording as live, I reckon you'd be less likely to make mistakes, less likely to overthink how you approach the script and are more likely to deliver the words how you sound naturally. (You can always listen back and edit a few re-takes in of course.) Then think about it, say you have two or even three scripts to record that day, the more efficient your recording (and editing) ability, the more efficiently you'll work and therefore be able to deliver your sparkling voiceover to the client within a timely manner. Bingo. Happy client. Happy you.
When you're able to build your reputation in this manner, it helps to breed confidence and that confidence becomes evident within your work. It shouldn't stop there though. Oh no! As we've experienced, you never know what's around the corner that may affect the volume of voiceover work that's available and that you receive. I'm not sure if it's because I'm always striving for more, fully motivated as a voiceover artist / talent or within me I know you can't and should not feel comfortable and just content, especially when you work for yourself or run your own business. Always. Keep. On it. Because, no one else will do it for you.
So whether you're just starting your journey as a voiceover artist, or feel like you've climbed a lot of that media mountain already, having that dedication to keep thinking of new ways to attract clients and better ways to work, will certainly help you along the way, I'm sure of it.
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Speak soon,
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